Forge had strong SEO ranking but was invisible in AI answers. Competitors were getting cited in AI responses instead. The fix wasn't more content. It was making the existing content readable.
Ranking everywhere except where it mattered most.
Forge sells to developers via a React-based docs and marketing site. Their content was excellent — but invisible to GPTBot, OAI-SearchBot, and ClaudeBot. Competitors were being cited in AI answers; Forge wasn't.
Tracked in Profound and Otterly, the gap was undeniable. The marketing team had no leverage to close it.
Clean HTML for every AI crawler.
UpRender's AI-bot rendering layer serves deterministic HTML to GPTBot, OAI-SearchBot, ClaudeBot, Googlebot, Meta crawlers, and every other supported crawler. Same content. Different delivery.
A new top-of-funnel channel.
Within two months, Forge was being cited in 4× as many AI answers across ChatGPT, Gemini, and Google AI Overviews. The team now tracks AI visibility as a first-class growth metric.
- 4× increase in citations across AI search engines
- Tracked via Profound / Otterly analytics
- New top-of-funnel channel they couldn't access before
What rendering looks like from here.
AI search is becoming a primary discovery channel for technical buyers. Forge is one of the few devtools brands that's already there.
